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Growing up, she and other women in her life turned to perms and harsh chemicals to treat their hair. Eventually, Cher opted instead to cut her hair off rather than continue to use harsh chemicals. However, she struggled to find any products to style her natural hair while keeping it healthy. So, she decided to create her own.
The lightbulb moment came as both men and women began complimenting her hair and asking for advice. Seeing that others were struggling just as she had inspired her to build a brand of hair care products that were proven to work. Cher Archange Beauty was born out of a deep desire to help everyone have healthy beautiful hair.